How it works

Simple math, clearly explained.

Start with what you already know. You can update the numbers later — results recalculate instantly.

Gross revenue
Price × expected monthly sales. Everything buyers pay you before any costs.
Processing fees
What your payment provider keeps: a percentage of each sale plus any fixed fee per transaction. Check your provider's current rates.
Variable (per-sale) costs
Costs that happen every time someone buys — like delivery, licensing or affiliate commissions.
Fixed monthly costs
Expenses you pay every month no matter how many sales you make, like tools and subscriptions. Only include this product's share.
Allocated creation cost
Your one-time creation cost divided by the months you'd like to recover it in. A planning assumption, not accounting depreciation.
Contribution per sale
Price minus fees and per-sale costs. What each sale contributes toward your monthly costs.
Estimated net profit
Revenue minus all the expenses you've entered. It doesn't include taxes or costs you haven't added.
Profit margin
Net profit as a percentage of revenue. Shown as N/A when there's no revenue.
Break-even sales
Monthly costs ÷ contribution per sale, rounded up. The sales needed to cover your fixed and creation costs.
Goal-based required price
The price that would reach your desired monthly profit at your expected sales. A calculation — not proof buyers will pay it.

The Pricing Edit is an educational planning tool. It never guarantees sales or profits, and it isn't tax or accounting advice.

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